Drive buyers to take the actions you want.

Iron Horse has expertise in a full range of content development and design services, including:

• Content creation. Creating new content assets such as blogs, infographics, case studies, webinars, and ebooks.
• Content personalization. Adapting existing content assets to new personas or audience segments.
• Content extension and optimization. Repackaging and repurposing existing content to be more effective or extend its shelf life.
• Digital marketing copywriting. Writing copy for digital marketing campaigns including email nurture sequences, paid media and demand-optimized landing pages.
  

We use a 6-part content strategy framework to help marketers create content-based campaigns that drive the outcomes they want, by starting with “What content do we need?” instead of “What content can we create?” This process helps us plot content against your specific business goals and your audience’s specific needs, so we can deploy content most effectively while identifying gaps and opportunities. Explore our content strategy toolkit

We define success metrics aligned to your goals—whether that’s engagement, lead progression, pipeline influence or other KPIs—and help you report on campaign performance against budget in a way stakeholders will understand.

Definitely. Many of our clients come to us with limited bandwidth, competing priorities or inherited content chaos. We can assess your goals and existing content library to develop and document a clear, actionable content strategy. Our team can also conceptualize, research, write and produce original content to help your campaigns succeed.

We produce, adapt and manage content, but we’re not just a content studio. We are experienced B2B demand gen marketers fluent in strategy and hands-on execution. Our team draws on 75+ years of combined experience creating successful content campaigns across formats and channels for enterprise and emerging growth companies.

Yes. We work with your team to develop messaging tailored to each key audience segment or target persona within your buying group, ensuring consistency across all channels and touchpoints—so your story resonates with the people who matter most.

We sure can! We help you extend the value of a single webinar by producing derivative marketing assets such as blog articles, video snippets, social content and emails so you can reach audiences across multiple channels with a steady flow of high-impact content.