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GTM STRATEGY SERVICES

Don’t leave marketing outcomes to chance.

Build data-driven programs grounded in how your buyers really buy.

Iron Horse helps demand gen leaders direct marketing efforts toward the greatest ROI.

  • Prioritize opportunities based on growth goals and internal readiness.
  • Develop a data-informed audience targeting strategy.
  • Build connected journeys tuned to target audiences.

Drive growth with our all-inclusive GTM strategy package.

Targeting & Audience Insights

Identify and align on who you’re targeting and why as a foundation for creating meaningful experiences filled with relevant content that carry your specific audiences forward in their journey.

Key activities: 

  • Target ICP identification
  • Buying group identification
  • Persona insights for key buying group members
  • Documentation of program strategy

Campaign Content Strategy & Plan

Ensure you can drive engagement and campaign effectiveness with the right mix of content to answer their most important questions at each stage of the journey.

Key activities: 

  • Narrative development
  • Asset evaluation 
  • Content journey mapping and gap analysis
  • Recommendations for refreshed, repurposed or original content to fill gaps
  • Content strategy workbook

Program Design & Playbook

Get everything you need to execute and optimize your campaign.

Your program playbook includes:

  • Detailed integrated program plan
  • Recommended mix of marketing channels for key personas in the buying group
  • Identification of which assets to use for each program channel, audience and activation
  • Spreadsheet with all activation details to support execution and tracking

8–12 WEEKS

Starts at $50k per market segment

Book a discovery call

Roadmap for success.

Whether you’re looking to expand into a new market or improve conversion in current segments, here’s how Iron Horse can help you drive results.

  • Establish your ICP.
  • Understand the buying group.
  • Pay attention to your competition.
  • Use the best tech—in the best way.
  • Foster Marketing and Sales alignment.
  • Manage the change.

Your efforts should be focused on your most likely customers.

Your solutions may work for many segments, but your marketing and sales efforts should be spent on those that deliver the best ROI. We help Marketing, Sales and Product align on your ideal customer profile, your target account list, and where most marketing effort and resources will be focused.

Generic personas lead to generic programs.

We help you understand the key personas in the buying group, including what they care about, where they hang out, how they prefer to consume content, and how they influence the buying decision—so you can plan your campaigns accordingly.

It’s not just the market that moves fast.

Savvy organizations adapt quickly to market disruptions, changing buyer expectations, and new technologies that enhance buyer experiences. We help you understand the dynamics of the markets you serve and how your competitors are approaching them to uncover opportunities to stand out from the crowd.

The best campaigns can’t overcome a chaotic stack.

Modern marketing technologies allow demand gen marketers to be incredibly creative and nimble. We optimize your martech and lead management processes to ensure your teams can monitor and respond quickly to opportunities—at every stage of the funnel.

Disjointed efforts waste budget and jam sales.

Effective alignment takes frequent communication and true collaboration. We ensure that both Marketing and Sales understand who you’re targeting and how to engage them—and provide training and tools to help you work better as one team.

New behaviors don’t take hold overnight.

We help you implement a proven strategy to manage the behavioral changes needed to excel at the new sales and marketing motion as the roles of each function evolve.

Related resources.

Resource
The 4 Actions of High-Growth Marketing Teams
The 4 Actions of High-Growth Marketing Teams
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The Three Forces Driving Lackluster Marketing
The Three Forces Driving Lackluster Marketing
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3 Actions to Increase Marketing Budgets in 2021
3 Actions to Increase Marketing Budgets in 2021
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Enterprise B2B technology marketing 2022 benchmark results.
Enterprise B2B technology marketing 2022 benchmark results.
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See All GTM strategy Resources

Frequently asked questions.

What size companies are your services best suited for?
What size companies are your services best suited for?
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We specialize in GTM strategy and demand gen solutions for B2B enterprise and emerging growth organizations with $100M in revenue or greater.

What kinds of training do you offer for ABM platforms?
What kinds of training do you offer for ABM platforms?
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Iron Horse delivers tailored training that enables reps to easily access, interpret and act on platform insights, like intent signals, online activity and buying group dynamics. Our sessions are hands-on and practical, designed to boost confidence and adoption right away.

How does Iron Horse ensure better alignment between marketing programs and sales motions?
How does Iron Horse ensure better alignment between marketing programs and sales motions?
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We work closely with your Sales and Marketing teams to ensure all teams have a unified understanding of the audiences that Marketing is targeting, and what will qualify as a sales-ready lead. We work with operations leaders to be sure that data is flowing between systems so handoffs are seamless.

Can Iron Horse help with program execution, or just strategy?
Can Iron Horse help with program execution, or just strategy?
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We can do both! We can help you dial in your key personas and strategize how to optimize their buyer’s journey, we can conceptualize and create the content you need to support that journey, and we can build omnichannel campaigns to drive real targeted pipeline.

Take the first step to better ROI.

Book a discovery call

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